The Next Mobile Killer App

The Pacific Epoch has started an editorial section where they will be talking about the next killer app. Although the current report will not focus on mobile gaming, I thought I’d point out the section for future reference because mobile gaming will likely be a topic.
“Content is king. In China’s wireless value added service industry, content is commoditized. Whether in mobile games, color ring back tones, or SMS and MMS subscriptions, no commercially profitable mobile content in China is unique. Mobile content providers have tried to alleviate the problem by brand licensing, but Mickey Mouse will only take mobile Mahjong so far, especially when facing dozens of sexy bikini Mahjong games.”
Each update in Pacific Epoch’s Wireless Report will concentrate on one specific potential “killer app”, using that sub-industry as a case study to better show the effects of the recent developments in the wider industry. A purchase of the report will include all quarterly updates.The report can be found here.