Mobscope

Niche Markets In Mobile Games And Flash Lite 14.11.2006

There is a great article from ZDNet Asia regarding the mobile games industry. The article deals with mobile games finding niche markets as well as it talks about Flash Lite game development.The US$3.5 billion mobile games sector is “moving to different spheres”, Stefan Rust, chairman of Mobile Entertainment Forum Asia and head of Web services at Sun Microsystems, told ZDNet Asia in an interview, during the Mobile Entertainment Market (MeM) Asia 2006 held early this month.

According to Rust, this market is expanding into niche games segments that include “casual”, “hardcore”, 3D, role-playing and network-connected games.

These are just some of the niche markets that mobile games have been carving out for themselves. Once they find these niche markets, it is only a matter of time until Flash Lite takes these games, and makes them a million times better.

According to Brongiel, Flash Lite has been adopted by the top six handset makers worldwide including Nokia, Motorola, Samsung, LG, Sony Ericsson and BenQ, which have committed to putting Flash into half a billion phones over the next few years.

Read all this and more here.